Founder Danae Edmonds wanted to create a place where women could encourage greatness in each other. It was that simple. She sought out help from her friends and family, asking them what they would want to read and if they would be willing to help create this vision. A few of her closest friends agreed to help and here we are. Just a few women crazy enough to believe that with our words and your help, we can change the world. Speaking of Everything is a digital space designed to aid and inspire women everywhere to be fearless, dazzling and fabulous while finding the delicate balance between dreams and reality. We encourage our readers to blur the lines between affordability and extravagance, family and friends, and work and play in order to live a more fulfilling life.